When you think of high-speed, adrenaline-pumping motorsport, Hyundai may not be the first name that pops into your mind. However, this well-respected automotive brand deserves a second look, as it's been making waves in the world of motorsport and is showing no signs of slowing down.
The Hyundai’s Entrance into Motorsport
In 2012, Hyundai marked their official entry into the world of motorsport, a bold move that turned heads across the industry. The decision to race wasn't just about competition - it was about demonstrating Hyundai's commitment to innovation and technology; to prove that they are a brand that continually pushes the boundaries. Hyundai Motorsport was launched.
The Development of Hyundai Motorsport
In 2013, Hyundai Motorsport saw a significant transformation and growth, largely attributed to Michel Nandan, an experienced figure in the World Rally landscape. Nandan was brought onboard as the Team Principal in January, joining a nascent group based in Alzenau, Germany. With his leadership, Hyundai Motorsport began building its core team, including notable figures like Bertrand Vallat for design, Ernst Kopp overseeing the workshop, and Stefan Ph. Henrich managing marketing and communications. The base in Alzenau provided ample space and was strategically located near Hyundai’s European R&D and Design Centre. This location played a pivotal role in Hyundai's logistics and recruitment, thanks to its proximity to Frankfurt's international airport.
The momentum of Hyundai Motorsport's growth was further showcased during the Geneva Motor Show in March 2013, where their new i20 WRC show-car was unveiled. This car featured a stunning livery that merged Hyundai’s signature blue with characters from the ancient Korean script, Hunminjeongeum. Beyond its aesthetic appeal, the car displayed advancements in chassis, aerodynamics, and suspension which hinted at future test vehicles. The development and evolution of the i20 WRC were a testament to the collaboration between Hyundai Motorsport in Germany and the Namyang R&D facility in Korea, emphasizing their joint efforts in aerodynamics, brakes, suspension, and transmission.
Hyundai’s Performance in World Rally Championship
Hyundai's participation in the World Rally Championship (WRC) has solidified them as a force to reckon within motorsport. By 2014, Hyundai debuted their i20 WRC car. Their consistent performance over the years has seen them garner several podium finishes, demonstrating their capability and competitiveness amongst well-established racing names.
The Introduction of N – Hyundai’s High-Performance Line
Building off its success in the global motorsport scene, Hyundai established the N division – their dedicated high-performance car line. Creating vehicles inspired by their motorsport endeavours, the N series brings racetrack performance to everyday driving, elevating the traditional Hyundai experience.
Hyundai’s Success in Touring Car Racing
Not confined to rally racing, Hyundai Motorsport ventured into the realm of Touring Car Racing (TCR). The Hyundai i30 N TCR team has been instrumental in propelling Hyundai's presence with a strong and consistent performance in several series worldwide, thus cementing Hyundai's versatility in motorsport.
Road to Future Excellence
Through their significant strides in motor racing, Hyundai is charting a path of excellence in both design and performance. The connection between motorsport and everyday vehicles is evident in Hyundai's vehicle lineup, as this cross-pollination fuels their innovation and commitment to deliver vehicles of superior performance, safety, and efficiency to their consumers.
Hyundai's Dedication to Delivering Value
Along with the adrenaline and excitement of the motor racing world, Hyundai is committed to delivering exceptional value to its customers by offering Hyundai incentives for their customers. These incentives provide more than just options for procuring a Hyundai car; they extend to services, trade-ins, and deals on factory orders.
So, the next time you think about high-speed car racing, Hyundai should certainly be a brand that comes to mind. From the rally fields to the touring series, Hyundai has confidently asserted itself as a notable player in motorsport. This narrative of racing success is one that is tied to innovation, performance, and unyielding aspiration - characteristics that are, undoubtedly, reflected in every vehicle that rolls off the Hyundai production line.
