Hyundai Crowned as Innovation Leader for Fourth Consecutive Year

Remarkable and notable, new Hyundai vehicles continue to set new benchmarks in the field of technology and innovation. For the fourth consecutive year, J.D. Power has recognized Hyundai as its overall innovation leader for the mass-market segment in the 2023 U.S. Tech Experience Index (TXI) StudySM. Our commitment to creating pioneering solutions tailored to our customers’ needs has once again earned us the top position in the U.S. TXI Mass Market Innovation Index ranking.

Emerging Automation Award: 2023 Hyundai Palisade

Continuing the narrative of success, the 2023 Palisade won the emerging automation award for reverse automatic emergency braking technology, referred to at Hyundai as Rear Cross-Traffic Collision-Avoidance Assist (RCCA). Rear Cross-Traffic Collision-Avoidance Assist is a standard safety feature on the 2023 Palisade, an extra helping hand to assist drivers in avoiding collisions with objects detected rearward. It showcases the Hyundai commitment to delivering advanced driver assistance systems fostering safety and customer satisfaction.

Infotainment and Connectivity Award: 2023 Hyundai Sonata

Not just limited to safety and automation, Hyundai’s dedication extends further to user convenience and connectivity. The exemplar being the 2023 Sonata receiving the infotainment and connectivity award for phone-based Digital Key technology. As an optional feature on 2023 Sonatas, Hyundai Digital Key enables drivers to start the car engine using a smartphone application and Near-Field Communication (NFC), eliminating the need for physical keys. Hyundai’s commitment to bringing new technology that works well for consumers remains unwavering and esteemed.

Hyundai’s Continuing Influx of Innovations

The recognition of both Palisade and Sonata in the 2023 TXI Advanced Technology award is a testament to Hyundai’s stance as industry pioneers. The awards reinforce the fact that Hyundai is not merely confined to producing outstanding vehicles, but also committed to shaping the narrative of the automotive industry through innovation.

More About the J.D. Power U.S. Tech Experience Index Study

The U.S. TXI StudySM details obtained from new vehicle owners surveyed after 90 days of ownership. Conducted from February through May 2023, the study provided insights into how effectively each automotive brand integrated and executed new technologies to enhance customer experiences. It gives equal weightage to both, the adoption of new technologies and the number of problems that owners experience while using them.

To learn more about our local dealership and how our award-winning Hyundai models can take your driving experience to the next level, do not hesitate to get in touch with us. Full details about the U.S. Tech Experience Index Study can be obtained from their J.D. Power’s website.

Driving Progress for Humanity with Hyundai

Hyundai Motor America is unwavering in its mission of ‘Progress for Humanity.’ With a technological focus, Hyundai is keen on offering smart mobility solutions and a rich lineup of cars, SUVs, and electrified vehicles. Through initiatives like these, Hyundai has sold more than 724,000 vehicles in the U.S. alone in 2022, and almost half of these were built at Hyundai Motor Manufacturing Alabama.

Constantly striving to elevate customer satisfaction through innovative advancements, we endeavor to redefine your driving experience. Come, discover the Hyundai experience!

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